In the beginning, my goal was to position QRI as a leader in reservoir management, focusing on the company's brain trust and intellectual property - the metrics, the people and processes. A campaign was launched to create awareness of QRI's expertise in the Oil and Gas Industry, as well as

attract new recruits with the tag, "The best minds in the indusry are changing it." We were looking for top tier candidates, so I wanted to make QRI engineers look like stars. This campaign got our foot in the door and allowed us to compete against some of the larger players when approaching new potential clients.

Global ad campaign in industry publicaitons.

Social Media.

Online and social ads.

Promotional videos about QRI. This video won the Silver W³ Award for Promotional/Branding.